SERP Full Form is a Search Engine Result Page. It is an example of results appearing in Google and other search engines when some tries to find an answer for a particular query.
Actually when we type any keyword in Google or Bing browser then the results appear on the search comes because of SERP.
SERP Full Form In Digital Marketing
Digital Marketing is a kind of marketing that performed through internet marketing. In Digital Marketing Search Engine Result Page are very important. As they fetch results for potential customers organically.
Types of SERP
Basically, there are two types of SERP:
- Organic SERP
- Paid SERP
1. Organic SERP
In this type of search results are appeared on front page organically without any promotion cost. This is completely free of cost. Here, we have to optimize our content according to Google’s search engine, this process is called search engine optimization.
2. Paid SERP
Sometimes more search results are seen in Google. In such a situation, we have to run ads to get our content on the front page of Google. For this, we can use Google Ads or Bing Ads and any other company’s ad network.
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