Today we will see how to write SEO friendly post titles. Also, we will see the importance of the post title in Google ranking. You must have often seen that we publish good quality content on our website. Also, optimize them well for search engines. But even then, visitors do not click our website link. And this brings down the ranking of our website.
Do you know why this is happening?
This is happening because of bad SEO title tags. we have to take immediate action for this serious problem. Otherwise, there is no means of writing articles on the blog. It will only increase the quantity, not quality.
- Why We Should Write SEO Friendly Post Titles
- What Are Title Tags? [ Post Title ]
- Important Points Keep In Mind While Writing SEO Friendly Post Titles
A well written and optimize article is much better then 100 bad articles.By: BlogSeoGuru
Whenever we check the website’s performance in the dashboard of our Google Webmaster Tools. We found a lot of impressions but clicks are very less.
This is due to the low CTR rate of our website. Google is showing our website in search results but visitors are not clicking on it. The biggest reason for this is the unattractive post title and meta description of our post.
I am giving you 2 examples. Try yourself which one you are going to choose for click.
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I am sure that you will go with example no. 2. Because it is connecting with you more accurately.
So, we need to understand Title Tags and then implement it properly. If we write the title of our post very well then our website will start getting more clicks.
Why We Should Write SEO Friendly Post Titles
As the name indicates SEO friendly means Search Engine Friendly Post Title. Write titles in such a way that SERP loves these results to show.
But I know that most of the beginners don’t know what is title tags or what are SEO friendly post titles. Because we make mistakes due to lack of information.
If we know full details about the post title and website title then we will write a good SEO friendly post titles. No person in the world makes a deliberate mistake.
You must have often seen that we also write posts and also write titles, but even then our website does not rank in Google. The biggest reason behind this is the title of the post because you must have often heard that content is the king.
But if Google does not recognize that content then how will it rank in Google. To understand this, let me give you another example.
Suppose the Hero Company is selecting an engineer for its plant. And they want a candidate who has a lot of knowledge about automobiles. Also, it required a minimum of 80% aggregate percentage in engineering.
And there are five students Er1, Er2, Er3, Er4, & Er5. Among these 5 engineers, Er3 has good in-depth knowledge about automobiles but his aggregate engineering percentage is 78%.
Now this candidate is not qualified for an interview. This means that even after possessing a lot of knowledge, this boy cannot give his interview in front of the company.
And the same phenomenon happens in front of almost all new bloggers. They also have knowledge about their topic and they also write it down well, but somewhere they misinterpret the article in some way.
Due to this, even an article written with very good detailing is unable to rank in Google. And in contrast to those who are professional bloggers, their low-quality content also ranks on the front page in Google.
So, it is compulsory to understand what are good SEO friendly post titles tags.
What Are Title Tags? [ Post Title ]
When We search for something in the Google Search Engine we get some below interface. In the below Image I have enclosed the post title in a red rectangular shape.
ln HTML webpages title is written in the Header section. It is write between <header>”Title”</header> section. See the below color text image for reference.
<title>Enter Your Title Here</title>
Title are always visible to search engine. Title tags mainly used by search engine for fatching search queries. Both h1 and post title are responsible for ranking.
If you are using a WordPress website then post title is h1 heading and the SERP title is something different.
If you are using Yoast SEO or RankMath then these SEO plugins prepared a separate title for search engine including h1 heading.
Check Image guidelines for reference.
Mostly preferred SEO Title structure by SEO plugins Post Title(h1)/Page/Separator/Site Title.
Basically, the post title is your H1 heading. In the below image, we are seeing the Add title option. This option comes when we write a post. This Add Title is H1 heading in WordPress.
It shows in the SERP search result. Users will click on your post or not 90% it depends upon your post title.
So, today in this post we are learning how to write SEO friendly post title. But our biggest question is how do we write SEO friendly post title and where to add it.
Important Points Keep In Mind While Writing SEO Friendly Post Titles
Now I am sharing some important tips for writing Good SEO friendly post titles. Understand these tips given by me and take them into your mind. You bring them into practice so much that you never write a wrong post title.
1. Do Proper Keyword Research
For writing good SEO friendly post titles the most important thing you need to do is keyword research. Proper keyword Research makes your 80% work done. You can use Google Keyword Planner, SEMRush, Ahrefs, Moz, KWFinder, or Keyword tool for doing keyword research.
If you are a beginner then I will recommend using the KWFinder tool as it is less costly compared to SEMRush and Ahrefs.
2. Include High Search Volume Keyword In H1 Heading
Whenever we write a post then we try to optimize that post for at least 5 keywords. Among these keywords, our main keyword should be in the H1 heading.
Because your H1 heading is your post title. Which visitors will see above the content. Also, this H1 show in SERP. If your high search volume main keyword will be H1 then your chance of getting more traffic will be increased.
And due to h1 heading, your main keyword will also reach the title of the website. Which is very important to bring organic traffic to the website.
3. Post Titles Should Be Short
Desktop or Laptop search fetch only 55 to 60 characters. While mobile device support on 40-45 characters. So, your post title should be 45 to 60 characters long.
If your post title will be longer then the 60 characters it will be hidden by Google itself. See the below examples:
In the above images, we can see the good and bad post title example. The first link is from the ShoutMeLoud Post Title page. In which post title is within 60 characters and easily visible by the search engine. This is a good SEO friendly post title.
While another example is from the Reliablesoft.net website post title page. In which the length of the post title exceeds 60 characters. And Google hides the extra text from the snipping or SERP preview. This is a bad post title.
But here you may ask why it is showing after ShoutmeLoud.com even its title is not good. The answer is that its primary keyword (SEO Friendly Titles) is visible within starting 60 characters.
4. Add Positive Or Negative Emotional Sentiment Words In Title
Dear blogger, I want to show you two examples of titles for the same keyword. And decide which one is more attractive to influence the click.
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Now suppose you are researching for keyword research tools. And when you type your keyword in Google both results appear in front of you.
Then I am sure that you will click on example no. 2.
Because it has a strong positive sentiment word.
Let’s check some other examples.
Free, Best, Essential, etc. all are positive sentiment words. All these words put a psychological impact on the viewers’ minds. They draw the attention of users and they click on the link.
So, always add a positive or negative sentiment word in your post title. Post title with Negative or Positive sentiment words gets 45% more clicks.
5. Include Numbers In Post Titles
Sometimes users type keywords with year or months like Best Laptop under 4000 for 2020. Laptop price list Feb 2020. Numbers are specific search terms. These are the common search terms used by users.
So, adding numbers in the post title is necessary from the SEO point of view.